Over the last decade, ‘community’ has become an increasingly important part of the conversation for everyone from start-up brands to Fortune 500 businesses as we recognize the powerful force that they are in driving popularity and uptake of a product or idea, or providing real-time feedback about a company’s performance. For most collaborative consumption companies, however, their community is the difference between having a business or having nothing. Especially with the huge number of two-sided marketplaces, led mainly by peer-to-peer models such as Airbnb, RelayRides and Taskrabbit, community is part of the lifeblood of collaborative consumption start-ups around the globe.
So how does your approach to community change when your clients are also your product, your suppliers also your customers? What goes wrong when you treat your community like anything but integral to your business vision and strategy? What lessons does the collaborative consumption space hold for communities of all kinds? I will be delving into these questions and more at the upcoming CMX Summit in San Francisco on February 6th, alongside some incredible names in fields of community management, user experience and ‘community psychology’, including Ligaya Tichy (Airbnb’s first community manager), Nir Eyal (author of Hooked: How to Build Habit-Forming Products) and Ellen Petry Lense (Apple’s first user evangelist). Also on the lineup, Emily Castor from Lyft will give her insights into how community powers their realtime ridesharing platform. In its inaugural year, CMX Summit is the brainchild of David Spinks, one of the world’s most savvy community leaders through his roles at Zaarly, Feast and founding TheCommunityManager.com.
We have a special offer for our rageandrelease.com readers – register now at CMXSummit.com using the code “COLLCONS15” to get a 15% discount on tickets – but move fast as this will sell out!
CMX Summit will be hosted at Dogpatch Studios, 991 Tennessee Street San Francisco, on Thursday February 6th from 8am.
