Tag: CMX Summit

When Customers are your Product

Watch Lauren Anderson’s CMX speech: When Customers are your Product: Lessons from Hundreds of Collaborative Consumption CMX Summit is a new conference focused entirely on community building. This year CMX brought together unique perspectives from fields and companies like Apple, Lyft, AirBnB, Facebook, 500 Startups and more. The audience was made up of the industry’s…  Read more

When Customers Are Your Product: Collaborative Communities at CMX Summit

Over the last decade, ‘community’ has become an increasingly important part of the conversation for everyone from start-up brands to Fortune 500 businesses as we recognize the powerful force that they are in driving popularity and uptake of a product or idea, or providing real-time feedback about a company’s performance. For most collaborative consumption companies,…  Read more