Turning Vacant New York Office Space into Midtown Hotels

Denmark’s Pop-Up Hotel aims to reappropriate vacant office space in the center of New York City and turn it into revenue-making hotels for travelers. According to the design firm behind the project, Pink Cloud, the average office vacancy rate in midtown Manhattan has risen to 21.6 percent since the 2007 credit crisis. Rather than let this space go empty, the company wants to take advantage of the city’s tourism figures, which have been more resilient than other industries and saw a record year for visitors in 2012.

Pink Cloud’s solution is to offer all of the things needed to set up a temporary hotel in one truck. Each box is themed by hotel area – hospitality, dining, entertainment and amenities – and color-coded for easy assembly once on site. The Pop-Up Hotel is designed to be a means of urban revitalization, an economic catalyst, and a transformative experience for hotel guests.

Read the original story on Springwise here.