Lauren Anderson recently visited Barcelona where she delivered the keynote speech at an Inspiring Future session at ESADE Business School centered around collaborative consumption.
As Oriol Llop (ESADE Communications and Brand Director) phrased it during the opening speech: “ESADE doesn’t want to be a place where you learn to reproduce the current economic system, but the best place to question, challenge and forecast the advanced models of the future economies“
The key takeaway from the event was to question how, from a business school perspective, the shift from a ‘production’ economy to a ‘performance’ economy that collaborative consumption represents changes the way we think about a valuable business?
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