In her keynote address at the Australia Council Marketing Summit 2013, Rachel Botsman argued social design and people-centric organisations were keys to success in the arts sector. Technology might enable but it should never be an end in itself.
Rachel Botsman recently spoke to artsHub and elaborated, ‘What we’re seeing is that the art world, which used to be an ivory tower, elitist and removed from people, the ivory walls are tumbling down…an incredibly exciting thing to be in an age of marketing that is not just about technology…it’s really about curiousness and empowerment.’
Check out the full story on artsHub.
