“Inspired by Zip Car and similar projects in Europe, Carrot is the first car-share enterprise in Mexico. From just three cars, the program has grown to 40 vehicles – with the Nissan March and Leaf models and the Xtrail SUVs, being the most energy efficient vehicles sold in Mexico – and has signed up 8,500 members.
Each Carrot car – the company name is a play on the Mexican word for car, carro – sports a bright orange carrot-shaped logo. An online map lets users reserve them in advance at a particular location.
The company aims to take “collaborative consumption” to the next level, says Fernando Lelo de Larrea, managing partner of Venture Partners, the venture capital firm that helped Carrot get off the ground.” – Lauren Villagran, Christian Science Monitor
To read more about the launch of Carrot in Mexico City, visit Christian Science Monitor.
