10 Questions for Benita Matofska, founder of The People Who Share

The easiest way to explain The People Who Share is …
a one-stop shop for sharing, a champion and home for the Sharing Economy.

The idea came from…
walking my dog on Brighton seafront after spending 4 hours trying to exchange my stuff, having to register on several sites and still not finding what I was looking for. I knew there was a need for a global social business that made sharing easy, fun and cool.

I believe it’s the right moment for The People Who Share to take off because…

on a planet of finite resources with a growing population, we need to share to survive; we all have sharing potential, it’s the one unlimited resource we have, we can’t afford not to share.

The biggest challenges to overcome are…
a self-interested culture that favors greed over generosity.

My favorite success story so far…
winning the NESTA Innovation In Giving Fund within our first year, enabling us to build the first version of our marketplace of sharing and launching the Global Sharing Economy Network.

A failure I’ve learned from…
we won the initial 3 commissions for my first TV production company within a single hour on the same day — much earlier than predicted. We had just 2 weeks to hire all the staff we needed and consequently made some BIG hiring mistakes.

In another life I was…
a TV director, a media entrepreneur and a ukulele enthusiast!

Three other UK Collaborative Consumption entrepreneurs who inspire me are…
Drummond Gilbert (Go Car Share), Ali Clabburn (Liftshare), Servane Mouazan (Ogunte).

Apart from The People Who Share, what gets me out of bed in the morning is…
building a better world for my beautiful, spirited, mischievous children.

It’s 2015 and The People Who Share has achieved…
a global marketplace of sharing, that connects the Sharing Economy, engages the Primark shopper and a Global Sharing Economy Network in 100 + countries with over 10 Million Sharers.

Name four people you would like to meet one day?…
Mohamed Yunus, Camila Batmanghelidjh, Jeff Bezos, Aung San Suu Kyi.

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